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One of the greatest sources of information today is the internet. Starting out as a computing network originated by large universities to exchange data and also by the government for reasons too numerous to describe, it's now an integral part of any business or home, and has completely changed the marketing concept in today's business. If you are not using the internet as a means of communication, advertising and sales, what are you waiting for?
Here are two key reasons why you should use the Internet:
If you're a fledgling business, don't rush into the Internet, especially if you plan to use a Web site to promote your business. Wait until you have a grip on your products and services, then seek professional advice. Only after that can you go full tilt. If you have no experience with the development of a site, get the experts to do it for you. Also, if you do plan to update and change your site regularly, determine the cost to have someone provide site maintenance for you.
Do some serious investigation before spending money on additional hardware for your shop or hiring someone to put together your site when they do not understand your business.
Promoting your business is your responsibility. Don't simply wait for the phone to ring. Sure, a phone listing will help you get inquires but is that really the best way to grow your business? Most of the items suggested in the previous text are inexpensive and easily accomplished. Don't try to do them all at once. Like the saying goes, ''How do you eat an elephant? One bite at a time."